“Martell and I go back a long way. I’m part of the Martell family. This design was inspired by a journey I made to visit Martell in Cognac and my impressions of that experience,” says rapper, songwriter and record producer Quavo. Just like Martell Blue Swift broke the boundaries of the cognac category, Quavo’s influence boldly extends beyond music to fashion.
His design for the Martell Blue Swift Limited Edition gift box mixes Martell icons with symbols of hip-hop culture to evoke the daring fusion represented by this boundary-breaking spirit drink, which is made with VSOP cognac and finished in Kentucky bourbon casks.
The gift box is the gateway to an interactive, augmented reality experience, as certain icons come to life when scanned with a smartphone, revealing more about the savoir-faire behind Martell Blue Swift, as well as Maison Martell’s partnership with Quavo.
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